Touch-screen technology is becoming more and more popular in many industries. People have familiarized themselves very quickly, and it appears that the demand for touch-screen technology products is increasing. Microsoft has recently released their newest and hottest product on the market; the Microsoft Surface, a product that definitely pushes further the technology in its rising slope.This 30-inch digital display table does not require a mouse or keyboard in order to operate it. This interactive surface comes to life with a simple touch. Instead of people adapting to technology, this time it is technology adapting itself to people. With its ability of multi-touch, this coffee-shaped interface enables you to create, look at photos, share information, and much more. Designed to use collectively and to improve organization, it will make you discover a new way of interacting with data; it does not only react to the finger touch, but also to many objects. For example, if you put your wireless camera on the screen, it will show you the pictures you took, and from there, you can play with them as much as you want. It goes even as far as putting your credit cards on the table and being able to drag and share your bills. No more need to transfer files or any information into the device, it does it all automatically. The tabletop screen is run by a version of Windows Vista™ and the Bluetooth technology used enables the objects that you put on the screen to communicate with the Microsoft Surface, which then loads the data on the screen.
Porter's Forces Analysis
Rivalry
Microsoft Surface appears to be the only one of its kind, thus facing very little rivalry, not to say any at all. However, in the probably near future, companies like Apple who are becoming bigger on touch-screen technologies might decide to come up with similar products. Since the brand identification tends to constrain rivalry, Microsoft Surface will surely keep a big share of the market even though Apple and others would come in. Small companies that would come up with surface computing technology would have difficulties to survive since they would be competing with big names in the industry of technology. Therefore, it is very unlikely that small and unknown businesses will join the market. Consequently, since there are a small number of firms in the market, big companies will remain with big shares of it, making the rivalry low for Microsoft Surface products-like.
Buyer Power
So far, the impact that buyers have on the Microsoft Surface is weak. Since it is the first surface computing product on the market accessible to customers, it allows Microsoft to set its price without worrying about competition or any outside threats. Therefore, being unique, the customers cannot switch to another product. Moroever, since a big part of the revenue making of companies is due to hardware and software uses, Microsoft sees the market for surface computing tremendous. Thus, given that buyers are numerous, none of them can actually have an influence on neither the product nor its price. Some of the first companies to use Surface are in the entertainment, hotel and retail industries.
Works Cited
- Elizabeth Montalbano. (2007). Microsoft Unveils Tabletop “Milan” Computer. Retrieved May 30, 2007.
http://www.cio.com/article/113800/Microsoft_Unveils_Tabletop_ldquo_Milan_rdquo_Computer - Microsoft Press Pack, Information for journalists. (2007). Microsoft Surface Virtual Pressroom. Updated June 19, 2007. http://www.microsoft.com/presspass/presskits/surfacecomputing/default.mspx
- Startegic Management. (2007). Porter’s Five Forces – A Model For Industry Analysis. http://www.quickmba.com/strategy/porter.shtml
No comments:
Post a Comment